New gateway to lift amateurs

AIBA launched the 2017 Aiba Year of Africa in March in East London. This is a continent-wide programme with a direct reach of more than 750000 people across 12 regional hubs through various initiatives.

These include the HeadsUp Truck, Aiba’s (Amateur International Boxing Association) new GlovesUp gateway into boxing and 4835 certified course places, set to initiate a 250% increase in the number of certified coaches, R&Js and technical staff and herald in a new era in which African boxing can thrive.

BOXING BOOST: The Amateur International Boxing Association’s Wan-Ching Cho is welcomed at East London Airport by South African National Boxing Organisation officials, including president Andile Mofu, former amateur star Hawk Makepula and Gobani Primary School pupils

Aiba Year of Africa is a landmark initiative within Aiba’s Development Programme and a flagship Legacy Project for the organisation, providing an all-in-one solution on a continental scale that aims to promote boxing at all levels.

Through the organisation of 12 regional hubs of activities, ranging from workshops to certified courses and hands-on boxing experience and the development of new partnerships between Aiba, AFBC and the 54 national federations, this will leave the continent’s boxing with a tangible legacy for its administration and preparation and, by engaging a new audience in the sport, its future results in major competitions.

The South African National Boxing Organisation (Sanabo) is pleased to be identified by Aiba as one of the national federations selected to benefit.

During this campaign Sanabo through this project will gain reinforcement on the following pillars:

EDUCATION

In order to expose more people of all ages to boxing for the first time, education is central to the Year of Africa, to ensure that Sanabo coaches and the boxers are aware of, and use to their fullest, the opportunities open to them, while explaining boxing’s positive values and encouraging more young people to embrace the sport. The GlovesUp programme will provide a new entry-point to Aiba as an organisation, what it represents and the certification courses on offer, with an emphasis on the Aiba code and expectations placed on participants.

EMPOWERMENT

The Year of Africa has been designed to empower our Member National Federations such as Sanabo, giving the tools and guidance to take full ownership of future initiatives on the national federation.

LEGACY

Year of Africa relies on the collective spirit of the 54 national federations involved in order to produce a cumulative impact on the future of African boxing. The presentation of the mobile gym and donation of equipment has a short-term impact, the GlovesUp course intrinsically demands a greater investment of individuals’ time, and the legacy is created when those who benefit from these elements are then trained by the new coaches and guided by the newly-organised NFs and brought in to Aiba competition.

Aiba HeadsUp Truck

The HeadsUp Truck is the vehicle through which the Year of Africa will share Aiba’s values, knowledge and equipment to as wide an audience as possible. The truck will be emblematic of the project as a whole, an iconic visualisation of what Aiba will achieve with the Year of Africa that also houses the practical infrastructure to bring interactive exposure for the excitement and sensation of practising boxing.

Beginning in the west of the continent, the truck will visit five hubs before being shipped to Hamburg for the Aiba 2017 World Championships: Togo, Congo, South Africa and Zambia. Each visit will last five days, with the truck setting up in strategic locations in the cities and giving local schoolchildren the opportunity to experience first-hand the thrill of boxing in the Taishan foldable ring. The truck will be the setting for PR activity at each location and HeadsUp equipment donations for local gyms, and it is crucial that it is used at every such opportunity to reinforce its use as a promotional tool and the Year of Africa message as one.

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