Award-winning music hit-maker Musa Sukwene is singing a new tune with the release of his latest single, Nomkitha.
Speaking to the Daily Dispatch yesterday, during his promotional tour, the Idols SA 2013 winner said he was in the music industry to stay.
He released his second album, titled Mr Serious, last year, and it has sold more than 100000 copies.
“I named the album Mr Serious as a way of telling the country how serious I am about the music industry,” he said.
The album also won the Metro FM Music Award for best afro-pop album this year.
It includes the smash hit Mthande, which features legendary producer-singer Robbie Malinga. Since the song’s release, the two have spent a lot of time performing it around the country.
“I spent a lot of time on Mthande and now I feel it is time to focus on the album and explore other singles within it,” he said.
After winning Idols SA, Sukwene said he felt he lost the plot and had to take a break from the business.
“The competition itself prepares you for stardom and within that process you lose the reason that you are doing what you are doing.
“You think you have made it.
“After the release of my first album I didn’t take the time to properly promote it because I thought the two million people who had voted for me would buy it but I was wrong,” he said, adding that he has had to work extra hard to make sure the country knows of him and his music.
“Not everyone watches Idols.
“On this second album I really gave it my all and I was working outside the pressure of Idols,” he said.