A leading Christian television network has undergone a name change. Trinity Broadcasting Network (TBN) is now known as the Faith Broadcasting Network.
The channel underwent its rebranding earlier this month and the name change was this week supported by top gospel stars and well-known ministers who came to East London.
Gospel singers in the city included Loyiso Bala, CJay, ShaunP and Freddie Wessels while ministers included Angus Buchan, Apostle Nicky Westhuizen, Prophet Marc Bredenkamp, Haruna Goroh and Matt Ludick.
Media director Dr Waldo Malan said that for the past five years the channel had undergone a number of changes in preparation for the launch of the new name.
“In our effort to stay relevant to changing times and viewer demands, the channel underwent some major changes in the past five years. The effectiveness in the changes implemented was reflected in a 39% overall growth in viewership,” he said.
Malan said the name change and branding strategy was a direct result of the board’s innovative approach to keep Christian television fresh and relevant.
“When we initially started TBN East Cape about 26 years ago it was exclusively American programming. Now we are slowly transforming our content. We want this channel to be more relevant, we want it to have more African programmes,” he said.
Malan said they wanted the channel to not only cater for South Africans but for the entire continent. “This is an African channel run by Africans for Africans.”
Malan said international ministers such as TD Jakes, Joyce Meyer and Joel Osteen would still be featured.
“We are not going to completely do away with some programmes, we will still have some international content but the aim is to be more African,” he said.
He said they were in negotiations with some churches around the continent to include them on the channel’s programming.
“We will be introducing more local content but at the moment that is all under negotiation. As soon as we have names confirmed, we will let our supporters know,” he said.
Malan said that the name Faith Television personified their core value. “In a society that is often rocked by political, criminal and environmental calamities, a solid faith in an unchanging God proves to be a great comfort.
“Faith, in essence, is a message of hope, and this message of hope is reflected in the programming offered daily on Faith Television.
“The name change indicates not only a desire to stay relevant, but also shows a commitment to offering viewers high quality broadcasts,” he said. River Park, which owns the channel, will next host its Days of Glory conference from November 11 to 16. Entry is free. — poliswap@dispatch.co.za
Christian TV gets makeover
The channel underwent its rebranding earlier this month and the name change was this week supported by top gospel stars and well-known ministers who came to East London.
Gospel singers in the city included Loyiso Bala, CJay, ShaunP and Freddie Wessels while ministers included Angus Buchan, Apostle Nicky Westhuizen, Prophet Marc Bredenkamp, Haruna Goroh and Matt Ludick.
Media director Dr Waldo Malan said that for the past five years the channel had undergone a number of changes in preparation for the launch of the new name.
“In our effort to stay relevant to changing times and viewer demands, the channel underwent some major changes in the past five years. The effectiveness in the changes implemented was reflected in a 39% overall growth in viewership,” he said.
Malan said the name change and branding strategy was a direct result of the board’s innovative approach to keep Christian television fresh and relevant.
“When we initially started TBN East Cape about 26 years ago it was exclusively American programming. Now we are slowly transforming our content. We want this channel to be more relevant, we want it to have more African programmes,” he said.
Malan said they wanted the channel to not only cater for South Africans but for the entire continent. “This is an African channel run by Africans for Africans.”
Malan said international ministers such as TD Jakes, Joyce Meyer and Joel Osteen would still be featured.
“We are not going to completely do away with some programmes, we will still have some international content but the aim is to be more African,” he said.
He said they were in negotiations with some churches around the continent to include them on the channel’s programming.
“We will be introducing more local content but at the moment that is all under negotiation. As soon as we have names confirmed, we will let our supporters know,” he said.
Malan said that the name Faith Television personified their core value. “In a society that is often rocked by political, criminal and environmental calamities, a solid faith in an unchanging God proves to be a great comfort.
“Faith, in essence, is a message of hope, and this message of hope is reflected in the programming offered daily on Faith Television.
“The name change indicates not only a desire to stay relevant, but also shows a commitment to offering viewers high quality broadcasts,” he said. River Park, which owns the channel, will next host its Days of Glory conference from November 11 to 16. Entry is free. — poliswap@dispatch.co.za
Would you like to comment on this article?
Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Trending Now
Latest Videos