Facebook? Of course. Books? Definitely not. Video games? For sure. Sport? No way. Speed? Yes. Patience? Not so much.
People from Generation Z find it easier to talk online than in person. Their friends on social media are as important to them as their friends in real life but sometimes they do actually meet up in person with these “virtual” pals.
More than eight out of 10 are hooked on social networks and more than half of them think this is where their real social life takes place.
They are on dating websites from the age of 16 – sometimes before.
Even as young as they are, they have already seen so many technologies become obsolete. For this reason, they have become the ultimate “self-educators”, learning how to use new stuff via self-help videos on YouTube.
As for the web, violence, porn, they’ve already seen it all.
According to US consultancy Sparks and Honey, the average Generation Z-er spends more than three hours a day in front of a screen.
They live in constant “FOMO” – fear of missing out. They can’t stand the idea of not being in the loop when something new and exciting comes out.
Facebook is their main poison, despite its flagging popularity among some Americans.
Photos on Instagram, quick messages on Snapchat. Twitter and Tumblr are omnipresent.
But it’s not all passive: Generation Z are also putting themselves out there on YouTube or “Vlogging” (video blogging), hoping to become the next “Fred” (Lucas Cruikshank), who made his name at the grand old age of 13.
Everyone surfs the web while watching the TV and they think everything is possible with technology. But, they have a short attention span and tend to skim-read rather than read properly, which can lead to difficulty at school.
This is a generation that wants to create their own company – between 50% and 72% want to run their own start-up.
They believe success comes from their “network” rather than from qualifications and they prefer a flat organisation to a hierarchy at work. They want to succeed and achieve, with 76% aiming to make their hobby their job.
These are children of the crisis and it shows in their outlook. Most of them say they are “stressed out” by what they see as a bleak future, especially in terms of economy and environment.
Given the same pay, 25% of the Generation Z in France would choose the most “fun” company, 22% the most innovative and 21% the most ethical. But like any idealistic generation, they want to change the world and love the idea of volunteer work, which a quarter of Americans in their late teens are already doing. — AFP
Generation Z: Born in the digital age
People from Generation Z find it easier to talk online than in person. Their friends on social media are as important to them as their friends in real life but sometimes they do actually meet up in person with these “virtual” pals.
More than eight out of 10 are hooked on social networks and more than half of them think this is where their real social life takes place.
They are on dating websites from the age of 16 – sometimes before.
Even as young as they are, they have already seen so many technologies become obsolete. For this reason, they have become the ultimate “self-educators”, learning how to use new stuff via self-help videos on YouTube.
As for the web, violence, porn, they’ve already seen it all.
According to US consultancy Sparks and Honey, the average Generation Z-er spends more than three hours a day in front of a screen.
They live in constant “FOMO” – fear of missing out. They can’t stand the idea of not being in the loop when something new and exciting comes out.
Facebook is their main poison, despite its flagging popularity among some Americans.
Photos on Instagram, quick messages on Snapchat. Twitter and Tumblr are omnipresent.
But it’s not all passive: Generation Z are also putting themselves out there on YouTube or “Vlogging” (video blogging), hoping to become the next “Fred” (Lucas Cruikshank), who made his name at the grand old age of 13.
Everyone surfs the web while watching the TV and they think everything is possible with technology. But, they have a short attention span and tend to skim-read rather than read properly, which can lead to difficulty at school.
This is a generation that wants to create their own company – between 50% and 72% want to run their own start-up.
They believe success comes from their “network” rather than from qualifications and they prefer a flat organisation to a hierarchy at work. They want to succeed and achieve, with 76% aiming to make their hobby their job.
These are children of the crisis and it shows in their outlook. Most of them say they are “stressed out” by what they see as a bleak future, especially in terms of economy and environment.
Given the same pay, 25% of the Generation Z in France would choose the most “fun” company, 22% the most innovative and 21% the most ethical. But like any idealistic generation, they want to change the world and love the idea of volunteer work, which a quarter of Americans in their late teens are already doing. — AFP
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