Mobilising young readers on their cells

ZIMKITHA MLANZELI
ZIMKITHA MLANZELI
“I’M REMO Modise. I saw a piece I wrote, Life After Matric, published on Mxit. I wanted to say thank you for the support and also for believing in me.” Remo Modise.

This is what I love waking up to and the reason I rock up for work. It’s not the easiest gig in the world, but it is the best.

I work with young, aspiring writers to help develop their magical writing talents and give them a platform to showcase their writing by publishing it on our mobi site and other digital platforms.

Being part of a society that says things like “South African children don’t read,” or, “If you want to hide information from a black person, put it in a book,” upsets me, because I know for a fact that both these statements are not true. Our children love to read but access to books is not easy and sometimes, when they do find a book, it’s not interesting for them. That’s where I come in.

I’m a “young adult writer” although I write for a target market of mainly 13- to 25-year-olds. It is my fantastic task to write relevant, fun, pacey and easy to read stories for this market. But I haven’t been a teenager in a long time. I’m a 30-year-old person trying to navigate 30, so writing for this space can be challenging.

I read blogs and articles to get an idea of their struggles, but have found many of these to be the same challenges I struggled with two decades ago. Only some of the language has changed.

I just learned, not so long ago, what YOLO (you only live once) and BAE (somehow short for baby) mean. I have also just discovered LOL (laugh out loud), and was starting to own it, and now my readers are throwing new terms at me.

Young people want to read of the things they know, in a language they understand. The stories I write speak directly to them and they get to see the world through the character’s eyes. I know this because of the feedback I receive.

It also helps that my stories are shared where the youth spend most of their time, on their cellphones. My phone is not my best friend; I can’t stare at it 24/7. But they can, and we need to bridge the gap.

lZimkhitha Mlanzeli is an author and editor at the FunDza Literacy Trust. She mentors young aspirant writers in a bid to give back to the reading community that made her.

Reading and telling stories with your children is a powerful gift to them – it builds knowledge, language, imagination and school success! For more on the Nal’ibali Story Power campaign or to download more story benefits in 11 languages, visit www.nalibali.org.

Nal’ibali is driven by Praesa, 2015 laureate of the world’s largest award for children’s literature and reading promotion, the Astrid Lindgren Memorial Award.

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