DA: We’re not behind ‘ZUMA MUST FALL’ billboard

Zuma Must Fall banner signage
Zuma Must Fall banner signage
The Democratic Alliance (DA) was‚ to many‚ the likely suspect.

Some dismissed that idea‚ saying no political party would make so big a statement without attaching a name to it.

Radio presenter and PR personality Ian Bredenkamp probably summed up best who was behind a huge billboard saying “ZUMA MUST FALL” on the side of a building on the corner of Cape Town’s Long and Kloof streets: “Someone with big balls & deep pockets”.

The banner’s presence gained traction on social media on Friday morning after Cape Argus editor Gasant Abarder used his Twitter account — ?@GasantAbarder — to post a picture of the banner and ask: “Anyone know what this is about at cnr of Kloof Str‚ Cape Town?”.

Toni G ?@toni–gon was guarded and offered: “I’ll take a flyer and say a patriotic person.”

Ameera Conrad ?@ameeraconrad‚ however‚ was one of the first to weigh in with a thinly veiled jab at the DA: “White liberals have money to burn‚ hey?”

Ben Pooler ?@benpooler agreed: “I suspect @Our–DA may have had a hand in it.”

Caz Kamp ?@CazKamp took issue with the cost of such a billboard in a desirable location: “Nice. That particular advertising space can’t be cheap”‚ while Reese Withoutaspoon? @Reesiebabygirl offered a ballpark figure: “That billboard costs approx R250K pm”.

DarronDiesel ?@DarronDiesel seemed to think that was money well-spent: “@Reesiebabygirl @Nate–911 @GasantAbarder I’d rather pay for that than pay my taxes.”

News anchor Graeme Raubenheimer ?@GraemeRauby was among those who suggested that a political party would not have made such a big statement anonymously: “@GasantAbarder Yes. If it was a DA thing‚ we would’ve known I suppose?”

If it was the DA‚ it wouldn’t be the first time the party has used billboards not containing its logo or name before.

In 2013‚ the party admitted that billboards erected on the sides of Johannesburg’s highways saying “E-tolls. Proudly brought to you by the ANC” were commissioned by it.

DA leader Mmusi Maimane‚ who‚ at the time was the party’s Gauteng premier candidate‚ claimed ownership of the billboards‚ and said the message they contained was “100% accurate“.

Those billboards led to the African National Congress laying complaints with the Advertising Standards Authority and the Independent Electoral Commission.

Late last year‚ the DA erected billboards featuring President Jacob Zuma’s visage and bearing the words: “More people jobless under Zuma’s ANC. Vote DA for change that creates jobs”.

A similar billboard was unveiled in the City of Tshwane on Friday where Maimane launched a voter registration drive ahead of the 2016 local government polls.

“We will run the biggest registration campaign in our party’s history — billboards like this one will go up across the country‚ there will be hundreds of thousands of posters‚ and more than 22 000 activists will take part in a comprehensive door-to-door campaign‚” he said.

A pinned tweet on the @Our–DA’s Twitter page is of such a billboard.

DA spokesperson Phumzile van Damme‚ however‚ denied that the party was behind the “ZUMA MUST FALL poster in Cape Town.

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