Proudly Eastern Cape fashion show to feature at Berlin’s ‘Durban July

BerlinNov
BerlinNov
Fashion will take centre-stage at the second Berlin traditional horse-racing and lifestyle extravaganza at the end of the month.

 The event, which seeks to become the Eastern Cape’s own version of the Durban July, will feature a glamorous fashion show this year.

It promises to empower women and youth, and develop artistic talent and entrepreneurial skills, plus create business opportunities for aspiring young fashion designers.

Busi Nodada, who will be coordinating the fashion show and exhibiting her own designs, said four designers will feature a collection of traditional dress codes including Xesibe, Bhaca, Mpondo. “The fashion launch is basically introducing fashion in Berlin in collaboration with Eastern Cape craft hubs.

“The fashion show, which will be an annual event, is aimed at promoting Eastern Cape cultural heritage through fashion and crafts representing our diverse cultural background, which is meant to celebrate our warmth and humility.”

This year’s occasion will be hosted by television personalities Corne Mamabolo and Buhle Maseko from the popular SABC1 series Skeem Saam.

The event also boasts an entertaining line-up of national and local musical artists including Khuli Chana, Vetkuk vs Mahoota, Maggz and Moozlie, Heavy K and DJ shony, among others.

Event founder, Luthando Bara, said the occasion would use fashion to preserve and promote tourism and culture in a uniquely South African context.

“We aim to bring depth, definition and clarity to South African-inspired fashion.

“The first step is to create a platform that will be educational, empowering, sustainable, entertaining, creative, contemporary and relevant for all participants.

“The craft and business village will be used as a platform to connect designers with buyers who may want to get a taste of the Eastern Cape’s fashion.

“This will encourage discerning buyers and the general public to appreciate the significance, beauty, economic value and heritage of fashion design.”

Bara said the Eastern Cape was rich with creative arts, which had always been used to communicate the social issues that impact all races and eras.

“We hope to enhance a proudly Eastern Cape fashion style on a local and international platform, using this platform.

“The fashion show will be divided into two 45-minute slots, with one focusing on African fashion and the other on contemporary wear.

“All of them are open to the public at no additional cost,” Bara said. — mbalit@dispatch.co.za

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