A full day of entertainment is set for this weekend as the Berlin November returns to these shores.
What is now a must-see annual event on the yearly calendar, the Berlin November will be aiming to outdo its previous showing and this year will see a whole host of events on the schedule.
The Horse Racing League Finale is the main drawcard for the day and will have prime racing entertainment on show for enthusiasts.
There will also be a fashion show, music festival as well as a craft exhibition for the family to enjoy.
“The plan is to monetise horse racing, transforming it from purely a socio-cultural event to something that can generate revenue,” said Founder of the Premier Horse Racing League Luthando Bara.
“We want this model to be replicated elsewhere. We are just saying to people this is how a horse racing meeting should be and these are the critical elements that are required to make the sport grow.”
Sixty vendors and businesses have signed up to appear at this year’s craft exhibition, which will be a major attraction at the event.
This, according to Bar, is all part of a big plan for the Berlin November to put Eastern Cape crafts on the map.
“Eastern Cape craft is not a large player in the global craft industry due to the lack of platforms to showcase its quality of products and reliable supply,” said Bara.
“It is this reality that the Berlin November Craft and Business Village seeks to address.”
“Going forward, this will be a major part of this event.”
The craft industry includes a broad range of useful and decorative items, media, materials and functions ranging from glass, textiles, ceramics and jewellery to curios, textile, industrial appliances and everyday utility objects.
These will now look to be highlighted by the Berlin November and hopefully give rise to a vibrant new industry.
“Products initially produced in the craft industry are often later manufactured on a larger scale,” explained Bara.
“The process of innovation mirrors the nature of craft production through an adaptive approach towards materials and a close relationship between designer and production, customer and manufacturer.”
“The craft sector is closely linked with a number of other industries such as the tourist industry and the formal manufacturing and retail sectors.”
Thus the aim of the Berlin November is to propose a strategic development intervention based on the local needs and development sustainability in order to absorb the anticipated job losses and to promote new job creation, according to Bara.
Through the constant support of the event on the craft industry over the next few years these goals will hopefully be reached.
“This year all our stalls have been completely filled. Next year we are definitely going to expand this event,” said Bara.
“We underestimated the interest this year, but now it is becoming clear how many people are interested in getting involved in this and we will continue to improve it as we go.”
The second edition of the Berlin November will commence on Saturday morning at the Berlin Race Course in Berlin at 10am.
Berlin November an event with something for all
What is now a must-see annual event on the yearly calendar, the Berlin November will be aiming to outdo its previous showing and this year will see a whole host of events on the schedule.
The Horse Racing League Finale is the main drawcard for the day and will have prime racing entertainment on show for enthusiasts.
There will also be a fashion show, music festival as well as a craft exhibition for the family to enjoy.
“The plan is to monetise horse racing, transforming it from purely a socio-cultural event to something that can generate revenue,” said Founder of the Premier Horse Racing League Luthando Bara.
“We want this model to be replicated elsewhere. We are just saying to people this is how a horse racing meeting should be and these are the critical elements that are required to make the sport grow.”
Sixty vendors and businesses have signed up to appear at this year’s craft exhibition, which will be a major attraction at the event.
This, according to Bar, is all part of a big plan for the Berlin November to put Eastern Cape crafts on the map.
“Eastern Cape craft is not a large player in the global craft industry due to the lack of platforms to showcase its quality of products and reliable supply,” said Bara.
“It is this reality that the Berlin November Craft and Business Village seeks to address.”
“Going forward, this will be a major part of this event.”
The craft industry includes a broad range of useful and decorative items, media, materials and functions ranging from glass, textiles, ceramics and jewellery to curios, textile, industrial appliances and everyday utility objects.
These will now look to be highlighted by the Berlin November and hopefully give rise to a vibrant new industry.
“Products initially produced in the craft industry are often later manufactured on a larger scale,” explained Bara.
“The process of innovation mirrors the nature of craft production through an adaptive approach towards materials and a close relationship between designer and production, customer and manufacturer.”
“The craft sector is closely linked with a number of other industries such as the tourist industry and the formal manufacturing and retail sectors.”
Thus the aim of the Berlin November is to propose a strategic development intervention based on the local needs and development sustainability in order to absorb the anticipated job losses and to promote new job creation, according to Bara.
Through the constant support of the event on the craft industry over the next few years these goals will hopefully be reached.
“This year all our stalls have been completely filled. Next year we are definitely going to expand this event,” said Bara.
“We underestimated the interest this year, but now it is becoming clear how many people are interested in getting involved in this and we will continue to improve it as we go.”
The second edition of the Berlin November will commence on Saturday morning at the Berlin Race Course in Berlin at 10am.
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