The Department of Business Management at the University of Fort Hare invites you to join them at a breakfast presentation where the UCT Unilever Strategic Marketing Institute’s Majority Report will be presented by Martin Neethling.
The Majority report is arguably the most comprehensive study to date into South Africa’s mass market, examining the lives and the buying behaviours of South Africans living in households earning less than R5,000 per month comprising almost 21 million South African adults.