'What's in this Savanna?' #SavannaChallenge resurfaces after booze ban

There is no denying the love some alcohol consumers have for the trending bev, Savanna, as it continues to top the trends on Twitter.

It appears that some people are still celebrating the lifting of the booze ban.

Social media platforms Twitter and TikTok were flooded with videos and pictures of social media users taking part in different versions of the Savanna challenge on Thursda.

Last month the brand distanced itself from the challenge, saying it had not been endorsed by them. It discouraged irresponsible drinking and “damaging consumer-generated social media activity”.

Savanna’s marketing manager Eugene Lenford said: “We do not encourage binge drinking or any kind of risky behaviour, and we ask that people pace themselves and know their limit.” 

The brand distanced itself from claims that it had launched a “Savanna vodka”.