South African vlogger Devdondidit couldn't believe that gluten-free bread at Woolworths cost R54.

A South African vlogger and Facebook user who calls himself Devdondidit found a loaf of bread at Woolworths for R54 - and decided to make a video about it.

In the video‚ discussing the price‚ he asks: "Did Jesus bake this bread?"

He says it's his first day on a diet so he thought‚ "Let me come to Woolworths and buy me gluten-free bread." And then he saw the price.

We have contacted Woolworths for comment and are awaiting its reponse.
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