Expert advice on consumers, brands at Dispatch summit

With just a couple of days before the stimulating Daily Dispatch Customer Innovation Summit, which will introduce delegates to game-changing concepts about managing how customers react to their brands, tickets are selling fast.
The summit, which takes place on Thursday morning at the East London International Convention Centre on the Esplanade, will feature seven thought leaders in the fields of entrepreneurship, communication strategy, brand leadership, customer experiences and economics, leaving delegates with an edge over their competitors and a new understanding of consumers.
Leading South African economist Dr Roelof Botha is a trusted forecaster of economic growth and his speech will allay fears regarding land reform.
A seasoned and humorous speaker, Botha said he would also provide insight into how the country’s economic growth should improve under Cyril Ramaphosa, particularly after the 2019 election.
Another drawcard will be marketing strategy guru GG Alcock, who will give compelling reasons not to ignore the mass of customers at the lower, more informal end of the financial spectrum simply because they lack payslips or bank accounts.
Alcock, who was raised as a Zulu boy in a low-income earning area of Zululand and has written a book called Kasinomics, said he would encourage formal business sector to adapt to the unbanked and largely untapped mass market.
Central to US-born independent customer experiences adviser Julia Ahlfeldt’s presentation will be the concept of understanding customers and then retaining them at a time when consumers can access social media and bring a business to its knees.
Brand philosopher and author Timothy Webster will share his unique concept of understanding the relationship between consumers and how the chemicals of the brain function.
His compelling presentation will cover how the brain digests and processes the properties of a brand.
Other speakers include digital entrepreneur and columnist Mongezi Mtati, sustainable communications strategist Angela Barter and economist and customer service expert Remi Adebanji who will also MC the event.
A global speaker, Adebanji will also share his insights on how to design and develop high-performance, customer-focused cultures and deliver better service experiences.
The summit follows last year’s highly successful Daily Dispatch Strategic Business Summit.
The event will begin with coffee and muffins and a buffet lunch will be served.
Delegates will also receive exciting goodie bags.
Daily Dispatch marketing manager Penny Smith said: “This is a wonderful opportunity for business to learn more about customer service and how to take their business to a new level. We have an array of national and international speakers of the highest calibre and some of them have never been seen in East London before.”
Smith said the summit was an excellent staff development opportunity for mid-level and front-line staff.
“This is not just for business owners, but will also be a great growth opportunity for staff.”
lThe entry fee to the Daily Dispatch Customer Innovation Summit which is being held in conjunction with Seda, is R980 per delegate with snacks and lunch included. Some keynote speakers will have their books for sale on the day of the event, which takes place on Thursday between 7.30am and 2pm.
For more information and to reserve your space, please go to www.dispatchsummit.biz or visit Twitter (@DispatchSummit), Facebook (dispatchlive) or www.dispatchlive.co.za
As an alternative to online bookings, contact (043)702-2090 or e-mail bookings@dispatch.co.za. — barbarah@dispatch.co.za..

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