Coach an SA internet sensation

Queen’s rugby mentor, Time, inspires his team, followers with online videos


Queen’s College rugby coach Sesethu Time is fast becoming a national internet sensation with his inspirational videos.
Time, 27, creates videos in which he can be seen motivating the U16B rugby team, that have been watched and shared by thousands of online users. Time signs off with the phrase “Keep it going, keep it flowing like the water” at the end of each video.
The Grade 10 computer literacy and life orientation teacher said the phrase came about when his class was singing igwijo, a song sung at traditional events and at stadiums by fans and players, during a physical training (PT) class at the Komani college.
“It was a Grade 10 PT last period on that Friday afternoon. They [pupils] never brought their sport clothes so I just decided to let them sing amagwijo, so they asked me if I could do a speech, so I went up and started talking while they were humming.
“There’s one pupil that kept quiet all of a sudden – I looked down at him and so I just said ‘keep it going, keep it flowing like the water’, as a way of trying to tell him not to stop singing,” he told the Daily Dispatch.
“I was oblivious to how inspirational that phrase would become. I will not take full credit for coming up with that, it was just God speaking through my mouth and that is how this has become a national sensation.”
As a result, the now famous phrase had South Africans in stitches when it was used by social media users in the #WooliesWaterChallenge.
“It has made me realise that for once something that comes out of my mouth matters more, especially that I have had a rough and difficult past myself and I feel I can use it as a testimony.
“I am using the social media attention I am getting as a platform to touch the lives of those who so desperately need an ear.
“I’m all about player development and enhancing their skills and preparing them for higher levels. I am making sure that they understand that repetition is a master of success and also believing themselves.
“Igwijo is a way of unifying the team before a game. I never tell them to sing, they sing of their own accord.
“It comes from the heart, through the soul and the message to the opponent is powerful.”
Social media users have been raving about Time’s videos, with one user going as far as describing him as the “best coach ever, can our coaches be so lit”...

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