GM is exploring the market for electric 'flying cars'

General Motors Co is exploring options in the aerial taxi market, including whether to build 'flying cars' as part of a push by the US car maker to look for growth in related transportation markets.
General Motors Co is exploring options in the aerial taxi market, including whether to build 'flying cars' as part of a push by the US car maker to look for growth in related transportation markets.
Image: cheskyw / 123rf

General Motors Co is exploring options in the aerial taxi market, including whether to build the vehicles, known colloquially as "flying cars", as part of a push by the US car maker to look for growth in related transportation markets, two people familiar with the matter said.

Chief executive Mary Barra on Monday made her first reference to Detroit-based GM's interest in the air taxi market, saying it fit with development of electric vehicles (EVs) and its Ultium advanced electric battery.

"We believe strongly in our EV future, and not just for vehicles," she said.

"The strength and flexibility of our Ultium battery system opens doors" for many uses, she said, "including aerial mobility."

Air taxis are vertical take-off and landing (VTOL) aircraft that use electric motors instead of jet engines. Designed to avoid the need for long runways, they have rotating wings and, in some cases, rotors in place of propellers.

Electric air taxis are likely to fly low-level routes, relieving traffic congestion on roads. But they could add to air traffic congestion as they become more popular.

GM spokesman Stuart Fowle declined to elaborate. "It's an area we're really excited about and looking at."

GM shares rose as much as 5.4% and were still up 1.4% in afternoon trading.

Corporate and private investors have poured at least $2.3bn (roughly R37,805,330,000) into more than 100 aerial vehicle startups, including drones and electric air taxis, but the technology still faces significant roadblocks to commercialisation and profitability, according to investor website PitchBook.

GM is weighing all options - whether to build, supply or partner - as it decides whether to join Hyundai Motor Co, Toyota Motor Corp, Daimler AG, Volkswagen AG and Geely Automobile in the still developing market, said the sources, who asked not to be identified. GM could make an announcement early next year.

"I am not surprised  GM and others are looking into this," said investor and corporate adviser Evangelos Simoudis, managing director of Synapse Partners. He said Amazon.com and Walmart are pushing to use package delivery drones, but said transporting people with flying cars will take a  longer to develop as a business.

GM's study of the aerial mobility market is part of the push by GM's innovation group to explore other transportation markets for growth, one source  said. The group is headed by Alan Wexler, who reports to Barra and was hired in July in the newly created position of senior vice president of innovation and growth.

Other efforts that originated in the innovation group include formation of a defence business unit and a $214m  (roughly R3,518,898,300) contract to build troop carriers for the US army based on the Chevrolet Colorado pickup, and a new mobile app for OnStar members.

Hyundai teamed up with Uber Technologies Inc in January to develop electric air taxis and has pledged to invest $1.5bn (roughly R24,672,450,000) in urban air mobility by 2025.

Toyota led a $590m (roughly R9,704,497,000) investment round in air taxi startup Joby in January, while Daimler and Geely have invested in Stuttgart-based Volocopter. Volkswagen's Porsche brand is working with Boeing to develop a concept electric flying vehicle.

Last year, Tesla CEO Elon Musk called electric supersonic VTOL a "hard problem", and last month said a more powerful battery that could enable electric airplanes was three to four years away. Musk has said "many exciting things" will be unveiled during Tesla's Battery Day on September 22.

On Tuesday, the World Economic Forum and the city of Los Angeles released principles to support the rollout of urban air mobility in US cities, and a spokeswoman for the organizstion said it is in talks with other cities to adopt the same road map.


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