Killing trees for visibility? Amstel responds to uproar after tree was cut for billboard

Amstel is in hot water for allegedly cutting a tree to erect a billboard in trendy Maboneng in Johannesburg.
Amstel is in hot water for allegedly cutting a tree to erect a billboard in trendy Maboneng in Johannesburg.
Image: Amstel website

Beer brand Amstel has come under fire for cutting a tree or trees in the city centre's Maboneng precinct to make way for a billboard.

The issue was raised on Twitter by @Delaneyartist, who said: “Booze brand butchers trees for their billboard in Maboneng, Joburg. @Amstel, show us the trees you are planting to make up for this.”

His concerns were met with further backlash from more people, who called for the government to ban alcohol advertisements and alleged that the installation of the billboard was illegal.

In a statement sent to TimesLIVE, the company said it was aware of the concerns and is looking into them.

“We are aware of concerns surrounding the cutting of the tree(s) in the Maboneng precinct where our billboard is placed, and are equally as concerned. It was not our decision to cut the tree and we ask for time to resolve this matter.”

TimesLIVE queried the allegations made and will update the story as soon as Amstel responds.

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