Cowboys profiting from the Wild West of Amazon’s range
The online retail boom has led to sellers using every trick in the book to get results, writes James Titcomb in San Francisco
Yoga balls are relatively interchangeable. Once you get past the variations in colour and size, one big inflatable orb is much like another. And yet, search Amazon for “yoga ball” and it will deliver more than 8,000 results. How is any seller on the ultra-competitive online marketplace supposed to stand out?..
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