Coty buys into Kylie start-up to burnish Instagram appeal

PREMIUM

Coty is buying a controlling stake in Kylie Jenner's cosmetics company for $600m (about R8.8bn) in a bet that the youngest Kardashian sister's celebrity and social media savvy will help revive growth at its flagging beauty business...

This article is reserved for DispatchLIVE subscribers.

A subscription gives you full digital access to all our content.

Already subscribed? Simply sign in below.

Already registered on HeraldLIVE, BusinessLIVE, TimesLIVE or SowetanLIVE? Sign in with the same details.



Questions or problems? Email helpdesk@dispatchlive.co.za or call 0860 52 52 00.

X