If the current online frenzy is anything to go by, we seem to have been plunged into an episode of Star Trek, the one where Mark Zucker-Borg tells the voyagers of the Starship We Wanna Use Free Stuff Without Wondering How It’s Paid For that they will be assimilated on February 8, or have their WhatsApps destroyed. Resistance to the Facebook Collective, it seems, is futile...