EL’s homegrown Color Run

DESPITE missing out on the national Color Runs taking part around the country, East London will today host its own version of the popular event thanks to a local estate agency.

Color Runs (spelt the American way) have been gaining in popularity around the world and several Holi festival celebrations and national Color Run festivals have taken place across South Africa recently.

Cheryl Petzer, principal of Jawitz Properties in East London, said although the East London event was not part of the national Color Runs, the local version would give residents a chance to take part in the popular event.

She said it was also an opportunity for Jawitz Properties East London to celebrate its second birthday.

“We wanted to share in this with our community and thank them for their support,” she said.

“(The local color run) does not differ in anyway (from the other Color Runs) apart from it being homegrown... We decided that because the bigger, national Color Runs would never make it to our side of the world, we would bring it home.”

The run – or walk – takes place over 5km and entrants can wear anything but it should preferably be white. During the race, at each kilometre mark, runners and walkers have different coloured powder thrown at them and by the time they complete the event they are a rainbow of colour.

The run starts at 3pm from the Old Selbornian Club and ends at the same venue.

Petzer said the response so far from city residents had exceeded expectations.

“We opened only expecting numbers around 300 and we have closed with over 2500 registered participants,” she said.

Proceeds raised for today’s event are going towards St Bernard’s Hospice and Petzer said this was just a small gesture of their appreciation for the amazing work the hospice does. She said she hoped that the Colour My Run would become an annual initiative.

Petzer said that the Jawitz colour run is all about family, fun, colour and it has nothing to do with fitness. — shanaazp@dispatch.co.za

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