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Getting the ball rolling with a sod-turning ceremony for the launch of the Boardwalk Mall project on Thursday are, from left, Bay mayor Nqaba Bhanga, economic development MEC Mlungisi Mvoko, Emfuleni Resorts chair Bongi Siwisa, Flanagan & Gerard managing director Paul Gerard and Sun International chief executive Anthony Leeming.
Image: FREDLIN ADRIAAN

The R500m Boardwalk Mall extension and upgrade project will create thousands of jobs and be a “game-changer” in the quest to reduce unemployment and boost local tourism. 

As the first sods were turned on the project in Gqeberha in the Eastern Cape on Thursday, developers and invited dignitaries hailed the development as “the new market place of Nelson Mandela Bay” which would add a new dimension to the shopping experience. 

Paul Gerard, managing director of the Flanagan & Gerard Group which is partnering with Emfuleni Resorts on the project, said the upgraded and extended mall would include retail, hospitality and service elements.

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