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Wilsons Butchery opens new Greenfields branch

Wilsons Butchery Greenfields.
Wilsons Butchery Greenfields.

Wilsons Butchery is a landmark in East London and has been providing quality meat and service to their customers for over 50 years.

In 2016 they added their Amalinda Branch to the iconic branch in the Quigney.

Now the Greenfields community can look forward to a new Wilsons Butchery branch opening in November this year.

Brothers Donovan and Tommy Kretzmann took over the business on 14 November 1994, adding Amalinda to their local footprint in November 2016 and now the Greenfields branch this November. At its heart it has remained a family run business, with Donovan’s sons Shaun, Greg and Bradley taking over the day to day running of the business.

Donovan said: “We still believe there is value in personal service and by opening up a new branch in Greenfields, we hope to welcome more customers to the Wilsons family.

He added: “in these uncertain and tough times we are thankful for the support and we are grateful at being able to grow as a business, look after our staff and create more employment in East London”

Bradley said: “We are immensely proud when people call us their local butcher, and we are excited to be expanding into another community in East London, we know a lot of our current customers reside there and we are excited to meet some new ones as well.

Shaun said: “We’ve had a lot of excitement around the Greenfields shop and have been inundated with queries for more information regarding our opening date.”

The building in Greenfields which will house the store has historically always been a butchery, and like the Amalinda branch, will be a Retail store whilst the Quigney store still operates in Retail and has its wholesale division.

Shaun added: “I think it is important to note that both the Amalinda store and the new Greenfields store are situated in buildings that were previously local butchers. We enjoy the fact that people had sought out these friendships with their local butcher previously and we aim to re-ignite those relationships with the community.”

During the Covid-19 Pandemic last year, the Wilsons Butchery Online Store was launched, which has proved to be a great success with customers that aren’t able to get to the branches during the day and those who enjoy the convenience of having your meat delivered to your door. By visiting www.wilsonsbutchery.co.za, customers can select and pay for their variety of meat that they would be used to when going into one of the Wilsons Stores and either have it delivered or collected at the Quigney branch to avoid any delays.

Bradley said: “By entering the e-commerce world, we have attempted to grow with the changes in customer purchasing patterns, as online shopping is growing in South Africa, whilst still offering the traditional butchery product and experience.”

Greg mentioned: “we are proud of what we have achieved thus far and don’t take anything for granted. We love the personal interaction with our customers, even though we can’t see their smiles behind their masks these days.

Tommy ended by saying: “we are privileged to have these wonderful relationships with our customers and we are excited to make new friends in Greenfields.

In a time when big brand names have taken over majority of the market share, it is something to be proud of when a local family grows a family-run business to provide for their loyal customers and staff. 

Wilsons Butchery Quigney, circa 1985
Wilsons Butchery Quigney, circa 1985

Wilsons Quigney

Trading hours

Monday to Friday: 7.30am – 5.00pm.
Saturday: 7.30am – 1pm 

Wilsons Butchery Amalinda.
Wilsons Butchery Amalinda.

Wilsons Amalinda

Wilsons Greenfields

  • Address: 113A Jan Smuts Avenue, Greenfields
  • Tel: 043 111 0196
  • E-mail: greenfields@wilsonsbutchery.co.za

Trading hours for Amalinda and Greenfields stores

Monday to Friday: 8:00am – 5.30pm.
Saturday: 8:00am – 2pm.

Online Shop



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