New Southern Kings bosses roll up sleeves to attract crowd

Building a winning side that will attract huge crowds to Nelson Mandela Stadium is a top priority for the new owners of the Isuzu Southern Kings Pro14 rugby franchise, consortium chair Loyiso Dotwana said.
Last season the Kings could win only one of their 21 matches, and small crowds watched the team play as they struggled to keep their heads above water in the European league.
“We want to win matches here at Nelson Mandela Bay Stadium and that is what it is about,” said Dotwana.
“Winning is what is going to bring crowds back to the stadium.
“This has to be a successful franchise. If you look at the history of the franchises in South Africa they are all battling.
“If you look at recent statements from SA Rugby, they are looking at curtailing the players numbers in franchises.
“They have become financially unsustainable. We don’t want to fall into that same trap. The Southern Kings has to be commercially viable.“The consortium does not expect to make money out of this transaction, but we are also not in this business to lose money. What we want is to have a sustainable business that is viable and one that is to the benefit for everyone in the community.”
Though Dotwana would not reveal how much their stake in the franchise was, they will have huge clout in deciding how the affairs of the franchise are run.
Insiders say the consortium will own 76% of the franchise, and the EP Rugby Union 24%.
The other members of the consortium are businessmen Gary Markson, Rory Stear and Kenny Govender and businesswoman Vuyo Zitumane.
“It needs business people running a franchise in line with key corporate governance principles,” said Dotwana.
“We will focus on building a sustainable and successful business and leave the running of the team mechanics to the rugby experts.
“Our consortium, which is a group of like-minded Eastern Cape business people, have decided to take the plunge and purchase a majority shareholding in our local rugby team.
“While a binding offer has been made, strongly supported by Isuzu, it is still subject to normal conditions precedent and SA Rugby executive approval which we are confident will be finalised shortly.“If you had asked me over a year ago, if I would have been involved in something like this, my answer would have been no. I work in engineering and construction industries and not the sport sector.
“My interest was first piqued when I was assigned, as part of a Nelson Mandela Bay Chamber of Business delegation, to work on a plan to support local rugby and also to make the stadium viable.
“As I learnt more, the more interested I became and the more I realised the important role sport, and specially rugby, has to play in promoting social cohesion. It also stimulates the growth of the local economy.”
Now that they have more financial muscle, it is expected that the Kings will bolster their squad with some star signings...

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