Kia has unveiled its new logo during a record-breaking pyrotechnic display in the skies above Incheon, Korea.
The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display, symbolically igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for “Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously”.
In addition to an all-new logo, Kia revealed its new global brand slogan: “Movement that inspires”, details of which will be revealed on January 15.
The new logo resembles a handwritten signature and represents the company’s commitment to becoming an icon for change and innovation, says Ho Sung Song, Kia’s president and CEO.
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes,” he said.
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