East London is beautiful – which is why South African music stars want to shoot their videos here.
The metro’s stunning natural scenery is fast making the town a top pick for shooting music videos.
First to video here was Afro-soul legend Ringo Madlingozi, then Berita and now hit-maker Nathi Mankayi.
Mankayi, who stole the hearts of many with his debut single Nomvula, spent three days in town this week shooting the video for the track.
This is the second video that the singer has made in East London. The first was shot earlier this year for Nomakanjani a song featuring fellow Afro-soul musician, Vusi Nova.
His road manager, Sipho Nyathela, said Mankayi had produced a high-quality “record” that deserved a video of the same quality.
“We wanted to shoot him in a location with opulence and unique yet natural elements, like a farm near the sea.”
He said: “The Eastern Cape is a beautiful province with all the elements we required for the story we try to tell.
“Some of us, who are from East London, thought that when it comes to our hometowns, the only places that are always shown on media, on TV etc, are always the poorest parts.
“However, the province and its towns in general are beautiful and the objective, apart from the story behind Nomvula, is to showcase our province to the world in general,” said Nyathela.
The video was shot predominantly in Haga Haga, Morgan’s Bay. Some scenes were shot in Gonubie.
Nyathela said they loved every element of the locations; the hills, crags, rivers, oceans, people. They used Mdantsane-based production company, Lumko Dukashe Productions.
Nyathela said the storyline follows Nathi, who is in love with a girl, but they get into a fight on moral grounds when he tries to touch her.
Last year some of South Africa’s well-known actors, such as Luthuli Dlamini, Katlego Danke and Wandile Molebatsi, descended on East London to shoot a big-screen drug movie with the working title of 360 Degrees – A Sacrifice.
Eastern Cape Parks and Tourism Agency chief marketing officer Nopasika Mxunyelwa said they were pleased to note that efforts by active stakeholders to bring the film industry to the region were paying off.
“There are huge economic spin-offs for East London and the province.
“The more exposure we get through film and video shoots, the more our province finds a space in the minds of potential tourists. Thus an active economy is created and sustained.”
EL proving great screen grab
The metro’s stunning natural scenery is fast making the town a top pick for shooting music videos.
First to video here was Afro-soul legend Ringo Madlingozi, then Berita and now hit-maker Nathi Mankayi.
Mankayi, who stole the hearts of many with his debut single Nomvula, spent three days in town this week shooting the video for the track.
This is the second video that the singer has made in East London. The first was shot earlier this year for Nomakanjani a song featuring fellow Afro-soul musician, Vusi Nova.
His road manager, Sipho Nyathela, said Mankayi had produced a high-quality “record” that deserved a video of the same quality.
“We wanted to shoot him in a location with opulence and unique yet natural elements, like a farm near the sea.”
He said: “The Eastern Cape is a beautiful province with all the elements we required for the story we try to tell.
“Some of us, who are from East London, thought that when it comes to our hometowns, the only places that are always shown on media, on TV etc, are always the poorest parts.
“However, the province and its towns in general are beautiful and the objective, apart from the story behind Nomvula, is to showcase our province to the world in general,” said Nyathela.
The video was shot predominantly in Haga Haga, Morgan’s Bay. Some scenes were shot in Gonubie.
Nyathela said they loved every element of the locations; the hills, crags, rivers, oceans, people. They used Mdantsane-based production company, Lumko Dukashe Productions.
Nyathela said the storyline follows Nathi, who is in love with a girl, but they get into a fight on moral grounds when he tries to touch her.
Last year some of South Africa’s well-known actors, such as Luthuli Dlamini, Katlego Danke and Wandile Molebatsi, descended on East London to shoot a big-screen drug movie with the working title of 360 Degrees – A Sacrifice.
Eastern Cape Parks and Tourism Agency chief marketing officer Nopasika Mxunyelwa said they were pleased to note that efforts by active stakeholders to bring the film industry to the region were paying off.
“There are huge economic spin-offs for East London and the province.
“The more exposure we get through film and video shoots, the more our province finds a space in the minds of potential tourists. Thus an active economy is created and sustained.”
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