Sports events pour millions into East London coffers

From the last week of January to the end of February, more than 11,000 athletes, with only slightly fewer people accompanying them, paid in excess of R2.6m in entry fees to compete in one or more of a number of top events. However, it is the Standard Bank 70.3 Ironman Triathlon, the Merrifield Mile, Vides School waterpolo tournament, Buffalo Regatta, and Surfer’s Marathon’s hidden advertising value that really rings up the numbers, estimated at more than R25m for the Ironman alone.

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